The target audience of The Folks are individuals with an active lifestyle who have a refined taste for coffee and follow current trends. They are frequent travelers and have visited various coffee shops and cafes in major global cities. Therefore, they have discerning tastes, and we strive to meet, and often exceed, the standards of food, beverages, and service found in world-class establishments.

Our target demographic predominantly ranges from 20 to 35 years old, though we cater to a diverse age group, including both older and younger patrons. Given our locations in a tourist city, a significant portion of our guests are families and couples on vacation. These visitors seek a memorable breakfast experience.

They generally have a moderate to high income level. It is crucial to recognize that they visit not only for exceptional food and coffee but also for the unique atmosphere and ambiance that we  cultivate. This includes a welcoming team, pleasant music, distinctive interior design, thoughtful touches, and the opportunity for visually appealing social media content.